To understand where we even start to produce ideas to design a show home, we have to understand the development itself, who its target audience is and its location. These may seem like pretty obvious points however, the interior décor has to match the brief. Understanding the location will also guide us to understanding the target audience of buyers that will be looking to purchase in that specific area, for that specific type of property. Understanding the development itself is also incredibly key- whether it is a house or an apartment, its facilities, the layout, and the specification. Usually, this is quite a simple starting point for us as we work with developers from the moment they acquire the land, to the moment they complete on the build and subsequently complete on plot sales therefore, we are already on the journey with them.
It’s then about creating a mood board of interior design ideas that reflect all the above information. These will include furniture styles, colour schemes, patterns, and accessories. This is then presented to the client, where we will discuss in detail until we have something the client is happy to go ahead with. Once everything has been agreed and timescales are discussed we go ahead and curate an order which will then be installed and styled by us. The finished show home will not get photographed or viewed by any prospective buyers until the developer is happy with everything.
Our team of experts understand new homes, they understand what purchasers look for when they go to view new homes and what catches their eye. This is to help the buyer see what the blank canvas (the new home) could look like with furniture in, as well as see it styled in a way that they might design their own home. From styling your living room shelves to making the bedroom look elegant yet inviting, it’s about transforming an empty show home into someone’s potential home. Your audience could be anyone from a young first time buyer couple, to a growing family however, it’s not always as simple as styling for one target audience, but understanding that the style you choose can cater to several different audiences. As long as the main spaces reflect the majority of a buyer’s needs, the rest can be easily tweaked.
The intention is for a buyer to walk in and get ‘that feeling’ where they can see themselves living there with their belongings around them. They can visualise themselves amongst the homely yet beautiful space you have created.
What makes us different from all the rest? Well, if you are already a Move Revolution Land and New Homes client, then you will just have the benefit of keeping everything in-house. We are already looking after your development for you, not only are we helping you with the marketing including photography, videography, brochures, and social media but most importantly, sales. It would make sense to also work with you to create the vision for the show home with us, we already know everything about you, you would only be cutting out the middleman and saving yourself time whilst investing in an incredible service that will ultimately gain you the sales you are looking for.
If you are intrigued by what you have read whether you are an existing or new client, we would be thrilled to speak with you. If you are interested in working with Style Revolution, or would like to find out more about our service, please call us on 01737 888220 or email us at [email protected]
We look forward to hopefully working with you in the future!
